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#SEJThinkTank Recap: Content Marketing Excellence in 2016: Driving Profitable...
On Tuesday, November 17th, the SEJ ThinkTank was joined by Prashant Puri of AdLift Inc to talk about driving profitable content marketing techniques. The post #SEJThinkTank Recap: Content Marketing...
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Storytelling in Marketing: An Interview With Warren Whitlock
Warren Whitlock explains how businesses can better incorporate storytelling into their content marketing The post Storytelling in Marketing: An Interview With Warren Whitlock appeared first on Search...
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3 Overlooked Keys to Success With Influencer Marketing by @sejournal
It’s no secret that influencer marketing is catching fire but as with anything new there is a learning curve. Here are the best tips and tricks I’ve seen after connecting brands and influencers on...
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Mobile Web vs Mobile Apps: Where Should You Invest Your Marketing? –...
Posted by randfish Mobile’s been a hot topic for a while now. We know it’s not something to be ignored, but when it comes to different mobile mediums, it can be tricky to determine where to focus your...
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Content Marketing 101: What Kind of Content Actually Gets Links (and What...
If you want to rank, you’re going to need links. And in order to get those links, you’ll need to have ‘linkable’ content that resonates with your audience. The post Content Marketing 101: What Kind of...
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Quality Over Quantity: Content & Social Media Marketing Lessons from 2015
Quality Over Quantity: Content & Social Media Marketing Lessons from 2015 was originally published on BruceClay.com, home of expert search engine optimization tips. If one lesson emerged regarding...
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When should a blog be used as a form of content marketing?
You’ve probably heard it all 100,000,000 times before: “If your business doesn’t have a blog you won’t succeed” “Blogging helps your SEO – why aren’t you doing it?” “Why haven’t you been blogging for...
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Paid Search Marketing Lessons from 2015: Our PPC Virtual Conference Recap
Paid Search Marketing Lessons from 2015: Our PPC Virtual Conference Recap was originally published on BruceClay.com, home of expert search engine optimization tips. Search engine marketing grew up a...
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10 Digital Marketing Trends to Watch Out For in 2016 by @ChappyMargot
The best way to beat your competition this year is to stay ahead of the digital curve. These 10 digital marketing trends of 2016 will help you do just that. The post 10 Digital Marketing Trends to...
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The Importance Of SEO In Omni-Channel Marketing: Part 1
What is omni-channel marketing, and why does it matter? Columnist Trond Lyngbø discusses how SEO fits into an omni-channel marketing strategy. The post The Importance Of SEO In Omni-Channel Marketing:...
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How New AdWords Structured Snippets Can Save You Time & Marketing Budget
Recently, Google released a paid search update: a second line of structured snippets can be inserted into PPC ads. (Source: Search Engine Land) This new update gives ads more space in the SERPs and...
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Internet Marketing Highlight Reel: SEO, PPC & SMM
Internet Marketing Highlight Reel: SEO, PPC & SMM was originally published on BruceClay.com, home of expert search engine optimization tips. Here’s to rediscovering the best BCI blog posts of 2015...
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10 Ways To Simplify Your Local Marketing Strategy In 2016
Looking back at lessons learned last year and expected trends for this year, columnist Wesley Young cuts through the clutter and suggests ways to make your marketing strategy simpler, clearer and...
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Bridge The Worlds Of IT & Marketing At MarTech. Lowest Rates Expire Saturday!
Don’t miss the only MarTech in North America this year! Check out the topics and who’s speaking below. Register this week and save $ 500 on all of the sessions, networking activities and expo full of...
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Six Trends Shaping Location Marketing In 2016
How will local marketing change this year? From apps to beacons to mobile wallets, columnist Adam Dorfman covers six trends local search marketers should pay attention to. The post Six Trends Shaping...
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5 Key Performance Indicators for Content Marketing
Content marketing is lately the most significant […and the most fantastic!] area of online marketing! According to Content Marketing Institute, its meaning is constantly growing. Content marketing...
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How To Uncover SEO Content Marketing Ideas With Google Search Analytics
Columnist Derek Edmond explains how to use data from Google Search Console to inform ongoing content marketing initiatives for greater search engine visibility. The post How To Uncover SEO Content...
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43 Reasons SEOs Can’t Fear Change: 2016 Digital Marketing Predictions
43 Reasons SEOs Can’t Fear Change: 2016 Digital Marketing Predictions was originally published on BruceClay.com, home of expert search engine optimization tips. There’s a word for fear of change:...
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Digital Marketing Trends: Get Ready for 2016!
The wild world of digital marketing industry plays in trillion-digits, yet not everyone you see has had the taste of the glory. Give a look at the stats, you will find thousands of startups toiling to...
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