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The Giant List of Free Influencer Marketing & PR Tools

  As the digital marketing & SEO industry changes and evolves, so must the tools & techniques in our arsenal. How we form SEO strategies in particular, are radically different from how they...

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Preparing Your Killer Content Marketing Pitch

Posted by EricEnge When you first start in content marketing, you usually have little to no audience of your own for your content. If you’re a major brand, you may be able to develop this quickly, but...

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Prove Your Social Marketing Chops and Win a Trip to SocialPro in Las Vegas

See how you stack up against your peers and win an all-expense-paid trip to Marketing Land’s SocialPro 2015 and your choice of an Apple iPad Mini, an Xbox One or a Sony PlayStation 4. The post Prove...

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How to Integrate Traditional & Digital Marketing

Posted by SamuelScott It’s October 26, 1985. The top song in the United States is Whitney Houston’s “Saving All My Love for You.” The top weekend movie at the US box office is “Jagged Edge,” starring...

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Marketer’s Guide: B2B Marketing Automation Platforms

Do you need a marketing automation platform? The post Marketer’s Guide: B2B Marketing Automation Platforms appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search...

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Content Marketing Statistics That Actually Drive Action

Data roundups are a helpful resource when it comes to presentation day. Throw some content marketing statistics on a slide deck, present it to your boss and hope that project gets approved. But how...

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Supporting New Marketing Initiatives With Link Building

One of the biggest reasons Fortune 500 companies need links is to support new marketing. Columnist Andrew Dennis explains how this works, using two big brands as examples. The post Supporting New...

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Enterprise Call Analytics Platforms – New Marketing Intelligence Report

Marketing Land and Digital Marketing Depot have recently published a new Market Intelligence Report, “Enterprise Call Analytics Platforms 2015,” that examines the market for call analytics platforms....

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This Month in Content Marketing: October 2015 by @dantosz

October is wrapping up, which is why this month’s content marketing roundup focuses on tips to improve your content marketing strategy. The post This Month in Content Marketing: October 2015 by...

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[Live Webcast] Why Agencies Need Marketing Automation to Succeed

It’s clear in today’s market traditional media companies need to adapt to the digital environment to grow their market share. A major challenge for agencies is to be able to quickly and accurately...

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Why Silos Will Kill Your Marketing in 5 Years

76% of digital marketers believe that marketing has changed more in the past two years than it has in the last five decades. (Source: Quartz) Once upon a time — maybe three-to-five years ago — it was...

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Internet Marketing Ninjas Tag Teaming With A WWE Hall of Famer

The 29th Annual WWE Survivor Series is on the horizon, and there’s no better way to watch than with a Legend of the Squared Circle. On Sunday, November 22nd, Internet Marketing Ninjas will be Tag...

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7 of The Best Digital Marketing Jobs for Work-Life Balance by @megcabrera

Here are some of the top digital marketing jobs available to achieve the perfect work-life balance. The post 7 of The Best Digital Marketing Jobs for Work-Life Balance by @megcabrera appeared first on...

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Announcing Moz’s New Beginner’s Guide to Content Marketing

Posted by Trevor-Klein I’m thrilled to announce the next in Moz’s series of beginner’s guides: The Beginner’s Guide to Content Marketing. Content marketing is a field full of challenges. Creating...

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19 Brilliant, One-Sentence Pieces of Expert Marketing Advice by @LarryKim

Where do you find your favorite marketing advice and inspiration (besides right here at Search Engine Journal)? The post 19 Brilliant, One-Sentence Pieces of Expert Marketing Advice by @LarryKim...

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How We Increased PPC Conversions 142% by Incorporating Hispanic Marketing

Incorporating Spanish into your paid search strategy can grow conversions, clicks, & impressions The importance of Hispanic marketing For digital marketers, there has never been a better time to...

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The Content Marketing Campaign Playbook – Guaranteeing Success in 2016

Posted by SimonPenson Introduction Stage One: Setting expectations and objectives Stage Two: Audience understanding Stage Three: Brand activation Stage Four: Campaign plans Stage Five: Finding the...

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Content Marketing Software ScribbleLive Enters Partnership With Google

ScribbleLive says clients’ live blog content will be displayed in carousel-style search results. The post Content Marketing Software ScribbleLive Enters Partnership With Google appeared first on...

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Buyer’s Guide — Local Marketing Automation Tools

Locally targeted ad spending by US national brands will grow from $ 54.4 billion in 2014 to $ 68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. Local marketing growth is being...

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Marketing Analysis: Unlocking The Power Of Descriptive Statistics For SEM &...

Columnist David Fothergill provides a handy primer on statistical principles that can help make your sense of and glean insights from your marketing data. The post Marketing Analysis: Unlocking The...

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